CNY Angpow
CapitaLand Malls:
CNY Angpow
2017 - CNY Promotion
Art Direction, Graphic design

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Background
CapitaLand Malls is promoting their digital angpow in the Chinese New Year season by giving out 8000STAR$®.

Approach
The key visual of the angpow has been fixed and were distributing actively in the malls at that point of time. (Same key visual as CapitaLand Malls x Grab promotion) I extracted each character out of the angpow and incorporate new elements to re-act a scenario of people celebrating their way of Chinese New Year celebration with some of the CapitaLand Malls in the background.
CNY Angpow