CapitaStar x Grab
CapitaStar: Grab x CNY
2017 - Collaboration with Grab for CNY Promotion
Art direction Graphic design Animation Web banner
Brief

CapitaStar is collaborating with Grab for the Chinese New Year promotion by rewarding their members with $8 off when they travel to or fro from the CapitaLand Malls in the CNY season. A banner is needed to be featured in both e-newsletter and web banner on their website.

Approach
Key visual

The key visual of the angpow has been fixed and were distributing actively in the malls at that point in time. As the art director for this promotion, I've decided to bring the characters in the angpow alive by creating an animation of a Grab car picking up the character up in a background of CNY atmosphere.

CapitaStar x Grab