Use Your Star$
CapitaStar:
Spend Your STAR$®
2017 - Remind members of expiring credits
Art direction, Graphic design

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Background
CapitaStar is the loyalty programme by CapitaLand malls. The objective of the poster is to remind their members about the upcoming expiry date of the STAR$®.

Approach
I converted the STAR$® into real stars, using the concept of the soon-to-be-expiring STAR$® with sand flowing down in an hourglass represent that the time is running out. To enhance the layout, I made different shopping icons in the form of constellation.
Use Your Star$