FCI
FCI
2015 - Marketing collaterals
Art direction, Web banner, Envelope, Brochure

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Background
FCI designs and manufactures a wide array of high-tech connector solutions for various market applications, including data-communications and telecommunications, data storage, servers and more.

Approach
The tech products have been presented in a dry way. To make up for its dullness, I modernized the graphic by 'intensifying' the ability of each product with graphical effects such as a speedy lightning effect of a product that has a fast speed and high-density functions. Apart from this style, we tried different unconventional art direction to make the content interesting for other marketing collaterals.
FCI