MedNudge
MedNudge
2017 - Medical reminder app
Art direction, Branding, Mobile app, UX research

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Brief
First project brief from UX Design course in General Assembly: Define and solve the users’ problem(s) effectively with a mobile app based on the selected topic chosen by my partner  —  Medical.


Setting a direction
Identifying the target users
The topic ‘Medical’  may sound broad to begin with but after giving deeper thoughts, it is a topic that mainly revolves around medical practitioners or regular users in special situations; for instance - they’d need to handle medical drugs . They could be either having or taking care of one who is medically ill from short/long term-illness or taking regular supplements.

I would like to aid the most helpless group - to build a useful medical mobile app for regular users with no medical knowledge.


User research
Research on existing market
With the targeted users identified, the next step is to research the existing medical and health-related mobile apps to gather some insights of the widely-known users’ needs in the current market.

Existing medical mobile apps:
After researching and testing them thoroughly in a perceptive of a user for medical purpose, I’ve concluded that ‘medical reminder’ is one of the significant features in the medical sector for regular users and leads me to concentrate the interview questions on the inconvenience when one fall sick.
MedNudge


User interview: Question guideline
I strategically structured the questions into 5 phases - A typical process when one fall sick due to various factors from the beginning to the end to find out where and when does one starts to face a problem and how can I help with a mobile app.

Phases of a person falling sick: MedNudge

Background:
Understand their background including their daily routines and environments. What could cause they fall sick?

Getting sick:
How do they handle the situation when they start to feel unwell? Do they seek professional medical option or self-treatment.

Consultation:
Any difficulties faced when the doctor is advising or after receiving professional medical consultation? E.g. Difficulty in memorizing the medication details etc.

Treatment:
What do they do after receiving professional medical consultation and how do they manage their medical schedule?

Recovery:
Do they finish the whole course of medicines? When, what and why make them stop medication?


Compiled Results
In summary of the interview responses, I’ve concluded that a user is facing more problem is in the ‘Treatment’ phase:

MedNudge
Structure and flow
Wireframe
Creating wireframes before a user flow helps me to have a clearer view of what buttons or information are necessary for the app.

In my sketch, red represents hyperlinking to another page or tab, and blue represents interactive functions within the page such as form fields or dropdown menu.

MedNudge


User Flow
After constructing the wireframes as a guide (including those that I did not sketch out, but has already off the top of my mind.—  Eg. Forgot your password), I mapped out into a clearer user flow that I have in my mind.

MedNudge
MedNudge
MedNudge

Proposed solutions
“I had a hard time memorising the instructions for different medicines.”

“I have trouble taking medicines on time.”

Apart from solving the critical problems that users faced, additional features are added to enhance the app as its unique selling point.
MedNudge



MedNudge
MedNudge
In summary
Today's modern society is so preoccupied and overwhelmed with everyday activities that people have lost contact with what is the most important asset they possess – their health. Few people spend the time to think about their health until a problem starts to develop.

Remembering to take medicines is an important responsibility for every patient. But we all have those oops moments where we forget or skipping the medications. The simple fact why medicines don’t work is because the patients do not take them correctly.

MedNudge is not just a regular medical reminder, it also helps to discipline the users to take their medicine on-time with a constant reminder, identify potential dangerous risk, easy recognition of drug's name & appearance and to track their medical history.


Try the prototype in Invision