Slack
Slack
2017 - Collaboration app (mobile only)
Iteration, Mobile app, UX research

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Brief
Third project brief from UX Design course, but the first group project in General Assembly: To identify the problems and design solutions for an existing mobile application.


Choosing an existing mobile app
Sourcing the mobile app store
This project has a straightforward brief but it can be tricky when it comes to choosing an existing app to redesign for. We scrolled through our mobile apps in the phone and the market (app store). We selected a few of them such as Golden Village, Obike, Slack and so on.


Final choice: Slack
Eventually we picked Slack as our choice. The first comment we received was being too ‘ambitious’ because it is already a well-established brand.

Slack is indeed popular but we personally find it user-unfriendly as a first-time user and returning users (more than 3 times). We are uncertain why Slack claims to be a collaboration tool when we only see messaging and sharing file features just like any other messaging apps. We are only using Slack when we are requested to use it by companies or schools to communicate.


Research: Public's impression on Slack
We went online to see if anyone has the same problem with us. There are quite an amount of negative feedbacks on Slack and many of them complains how user-unfriendly it is.

Here are some of the quotes:
“I get so much more done when Slack is closed.”
“I find it frustrating to use.”
“I don’t understand why everyone else is excited about Slack.”


Research: User Interview
Interview responses
We conducted interviews with people varying from first-time users, existing users and returning users. The results were aligned to our personal experiences (We are Slack users too) and the research we gathered online. Slack



Feel empathy for users
Streamlining to one persona who needed the most Slack features:


Persona:
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Customer journey map
With Jessica as a guideline, we mapped out the Customer Journey. She faces most issues when creating a group chat, bookmarking important messages and searching & sharing files.

Slack



Identify the problems:
These are some of the other pain points that Jessica faces:

Feature problems:

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Apart from the above’s pain points, we noticed that there are quite a handful of inconsistency between iOS and Android in terms of terminology, interface, content and behaviours.

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Inconsistency between iOS and Android
Other than inconsistency between the two versions, we noticed that Android version has some missing items.

It would be ideal to iterate both versions. But in order to minimize the cost to the lowest and effectively, we planned to iterate the iOS version first and adapt the experience for Android as close as possible.

After analysing the problems, we came up with the proposed design with suggested solutions and enhancements.
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Usability test
We tested the prototype with users and received positive feedbacks.


In our next step, we would like to adapt the interface and experience from this iOS version into Android, as close as possible.


You can also view our presentation below or in Prezi: